a companies reputation

If there product or services don't sell or if they are in some sort of financial crisis which they cannot avoid. It is not always the companies fault if they have a bad reputation and it could be because of other companies and competition among the 2 companies which causes one of them to start dropping. The business can try to restore their image by improving their products and services and making them more appealing for consumers. They can also try advertising their old products and services in a better way without improving them.