For tv the revenue is 100%

for newspaper its 80%

for magazines its 60%

The largest group of consumers are young women between the age 0of 12-24

In fact 64 billion a year is spent.

A younger women tries to be 5 years older. A old woman tries to look 5 years younger.

A client is like the pyp, or coca cola ad.

Media buer are marketers and producers.

media was facebook, newspaper, tv and etc.

Advertising techniques: Avante garde